The London List Abroad: SoHo’s slick 11 Howard hotel pits Scandinavian minimalism against New York coolThe London List

By Sam Bathe on 30 Jun 2016

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At the corner of Howard and Lafayette, New York’s chic 11 Howard hotel breathes new life into the site of an old Holiday Inn. However, step inside and the building is unrecognisable. Decked out top to toe with swish minimalist furniture – bar the stylish bar which feels every bit like a seductive New York speakeasy – 11 Howard apart feel like a Scandi retreat against the bustle of the New York City streets.

With rooms available from Queens to the hugely spacious Terrace Suite, the mid-century rooms are crisp and yet homely, with the soft furnishings taking an edge of the minimalist aesthetic. “There is something about the honesty of these materials that ultimately, even used, they might look better than new. It’s not all distressed and it’s not all polished — it’s a balance,” explains creative director Anda Andrei. Plus the hotel are promoting a mantra of socially-conscious hospitality, with a portion of every room rate goes towards the Global Poverty Project. Right at the heart of New York’s happening SoHo neighbourhood, 11 Howard is now booking with rooms available from $270.

11 Howard Hotel, 11 Howard Street, New York, NY 10013
www.11howard.com

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